A Campbell Soup label which has been scanned and edited. A project done for Edgar Endress.

In hindsight the malformed O probably confuses the viewer at first. If you look closely at the "cut here" next to the recycling sign, I have replaced the dotted line with a string of genetic code. Another example of my subtle jokes. I really do try to put something in every piece which no one will see at first. Leave them searching.

Our assignment, after designing this new label, was to place it on a can and take the can back to the store. After photographing it in the store we than had no instructions on whether we were supposed to leave it or remove it. I left it.

I like to wonder what happened when someone discovered it.